Selformer Pilates (Williamsburg)

I visited Selformer for the first time for their holiday party. The space is beautiful! I can tell how much thought the owner, Dana, has put into all the details - from the matcha bar cafe out front (coming soon!) to the reformer space downstairs (crazy high ceilings which makes it feel so spacious) and the personal reformer rooms for virtual instruction. I’ve never seen a pilates space like this before! The style is a mix of contemporary and classical, and the 50-minute class I took was a good balance of beginner and intermediate exercises. I was really charmed by the merch selection, the blend of rock-and-roll/pilates princess vibe throughout, and Dana’s effort to bring the community together. I’m looking forward to checking out the Greenpoint location and also trying out a virtual class. Selformer puts a spin on pilates and it’s true, it’s not your ordinary pilates studio.

Loved my experience at Selformer Pilates in Williamsburg! A friend invited me, and I’m so glad I went. The Holiday Bash Reformer class was a Christmas-themed with lots of stretching and a great balance for all levels, approachable yet effective. The studio is super cute, with a fun mix of girly and rock-and-roll vibes. I also bought a pair of rock-and-roll socks in the studio and they’re great quality. The owner, Dana, was incredibly kind and welcoming. I left feeling relaxed, refreshed, and excited to come back. Highly recommend!

I am a total beginner to reformer Pilates, so the idea of booking a class at a dedicated Pilates studio was a little nerve-wracking to me. But, Selformer was really relaxed and non-intimidating. I booked a private video reformer room for 50 minutes, where I was able to follow along with a clear exercise video, get a good workout in, and not damage myself or any equipment in the process!!! I was worried that a video class would be too complicated with only a couple of hours of reformer Pilates classes under my belt, but the video was instructive and well-paced. I wouldn't recommend this service to someone who has NEVER seen the machine ever in their life. But, if that's the case, their group classes seemed small and plentiful, with different levels to choose from. I'm hoping to return soon and continue building my confidence with the reformer.

I have taken Pilates before but this was the most peaceful enjoyable experience. It was a genuinely tough class but the instructor Madelane helped me through it, she was sweet and patient and an incredible guide. I had a chance to meet the owner and she is just a lovely person, humble and down to earth took the time to explain her business to me. So happy to support local businesses like this one and can’t wait to come back for my second class here.

I became a member because I love to support a local Female-owned studio AND the space is gorgeous! I have been taking Pilates for years & had been a dancer my whole life, so I was ecstatic for the private rooms to either watch a video with some great instructors or work out whatever area is sore that day! Everywhere you look is clean & aesthetically pleasing. They also just opened their own Matchababe shop INSIDE the studio & red light therapy DURING Pilates! They really treat members well, having free classes or events, just got such a cute tote from one. The owner is so friendly & warm, I'm just so happy this opened 2 blocks from home!