‘It’s not what you know in this town,’ he told me, ‘It’s who you know’.
Scary words coming from one of only three people I knew in Melbourne when I first arrived here, four years ago. Clearly, if building my yoga depended on Who I Knew, I was in big trouble.
Turns out that although there is truth in that, something else is true too: advertising works.
I started teaching yoga classes at the community centre in Melbourne’s Docklands about nine months after moving to Australia. Needless to say, I still didn’t have much of a network. Or much money, being a new migrant. But I found that by advertising in the local press - which was free for community activities like yoga -and online, especially on FindYoga (which was really cheap), I was able to attract enough people to start building a yoga community in that area.
Now, I have a network, but my business has changed again: I am on sabbatical from my regularly scheduled classes while I work on my book (yes, it’s largely about yoga!) and run retreats and other events. So again, I am wanting out how to get the word out about my new things.
And again, FindYoga to the rescue! I know this because I got a booking for my Urban Bliss Day immediately after it was featured in the October FIndYoga newsletter. This is a dramatic example, but my site stats also show that every day, people click through from FindYoga.
Basically, if I want to be found, I gotta be on FindYoga!
How about you? Do you want to get found?
